Adrift Hotel and Spa reaches over half a million through captivating guest stories captured with Flip.to

Advocacy platform bolsters marketing and revenue, builds affinity, and inspires new guests for Pacific Northwest property

ORLANDO, FL — April 13, 2016Adrift Hotel and Spa, an eclectic boutique hotel in the heart of Long Beach, Washington, has tapped the Flip.to advocacy platform to attract an enormous new audience of travelers, while enhancing their brand with compelling, authentic guest stories.

 

Since launching February of 2014, the property has seen tremendous success, and has since reached a new audience of over 500,000. This is in addition to converting over 4,000 warm leads for the hotel to nurture down the path to becoming a future guest, leading to thousands of booked room nights for the boutique hotel.

“The staff were all so friendly and welcoming. We loved the location and the proximity to the beach and trails. Our dog was spoiled with love and attention, can't wait to return.” — Sara A., past guest at Adrift Hotel and Spa
— Sara A., past guest at Adrift Hotel and Spa

“We’ve gained the attention of travelers worldwide,” noted Linh DePledge, Operations & Marketing Director for Adrift Hotel. “The Flip.to advocacy platform has been key in driving and converting new guests, especially in the competitive Long Beach area.”

Adrift’s success on the platform can in large part be attributed to the implementation of Photo Explorer, a digital experience built to captivate and inspire new audiences of global travelers worldwide, while letting the hotel tell a richer story full of authentic guest experiences. The platform not only drives traffic and leads, but also captures hugely captivating guest content for the hotel to infuse into their online and other marketing efforts.

Adrift Hotel’s Photo Explorer turns memorable guest moments into highly engaging interactions with every type of site visitor.
Adrift Hotel’s Photo Explorer turns memorable guest moments into highly engaging interactions with every type of site visitor.

“The guest stories we’ve captured using Flip.to have brought a genuine voice to our online presence, while boosting traffic from our ideal travelers,” DePledge went on to add. “Whether someone is looking for a dog-friendly property, a romantic getaway, or a place where they have the freedom to enjoy the outdoors, the Flip.to platform has unveiled some incredibly fun, personable, and even heartwarming experiences. The quality of this guest-created content is second-to-none.”

Adrift Hotel and Spa creates unique experiences that cater to the individual, giving visitors a true sense of place. The Flip.to platform uses advocacy to tap into these unique experiences, letting guests share everything from their excitement for an upcoming trip to the favorite moment of their stay with friends and family, tracking all traffic back to the hotel website. As guest networks are full of like-minded individuals often with similar tastes in travel, the platform is the perfect fit for independent and boutique properties like Adrift seeking to reach the right guest.

Content provided by guests is used in Adrift Hotel’s digital marketing initiatives, including their website.
Content provided by guests is used in Adrift Hotel’s digital marketing initiatives, including their website.

“Adrift Hotel have captured some of the most aesthetic and inspiring guest stories we’ve seen,” said Deborah Moses, Senior Director of Sales, Americas at Flip.to. “Most importantly, they’re real experiences from actual guests. They’re aspirational, but also attainable, which truly resonates with the audiences of future travelers they attract.”

Adrift Hotel is an eclectic, modern property with an urban-industrial vibe that borrows cues from the local peninsula landscape. The hotel offers a diverse range of packages, from clam digging, to beachside bonfires and even dog-friendly getaways. This is in addition to complimentary cruiser bikes to explore, locally sourced food and cocktails, and free live music nightly at their onsite restaurant, Pickled Fish. To reserve a stay, visit www.AdriftHotel.com, or call 800-561-2456.

Advocacy, hospitality, and big ideas converge, straight to your inbox.

Rest assured, you can unsubscribe anytime.

Thanks for subscribing!

Keep an eye out for our email.

Sorry, something went wrong on our side.

Please try again in a few minutes, or let us know if you continue to have problems subscribing.
Contact us