There’s only days left until the May 25th deadline for GDPR compliance. Since our primer last month, we’ve continued to put a lot of thought into the regulation, its role in the marketing landscape, and traveler-focused approaches.
That’s also meant making observations on how marketers the world around are handling it, too. Today, we got a fresh face on camera—Max, one of our front-end developers—to share some of our thoughts about one of the more rigorous aspects of GDPR compliance: opt-in and consents.
The bottom line: the intent of GDPR is to make us all better marketers. Steer clear of less-than-stellar methods that don’t treat your travelers’ data with care. A good rule? Practice the same hospitality your property or brand provides during their visit in the digital world, too.
By shifting not only your marketing strategy but also your approach to handling traveler interactions online, you’ll build a more engaged audience than ever before—and that’s a great thing.
Want to talk about leveling up your marketing and starting better conversations with travelers (before or beyond May 25)? Give us a shout.
We’re excited to become better marketers together!